For The Farm at Al Barari, we shaped the whole restaurant, from how it operates and how its spaces are laid out to the architecture, the brand and the new ideas that keep it ahead, all rooted in the garden.
The new identity for The Farm grows from one idea, The Garden Gridded: nature flourishing through intention, structure and care, turning the desert into something extraordinary.
Our role reached well beyond the identity. We worked with the team on how the restaurant runs, from service flow and the day-to-night offer to the layout of the kitchen, dining room and terrace. We shaped the architecture alongside the design team, created the brand that ties it together and introduced new formats, such as La Fattoria, that give The Farm more ways to grow.
Identity · Typography · Color · Menus
Rooted in nature. Refined by design.
A cubomania technique cuts a photograph into a uniform grid and reassembles it, holding order and nature in tension. Canela sets the voice, Suisse Int'l carries the information, and six grounded colors from Pine Charcoal to Terracotta Brick run through the lunch, dinner, dessert and specials menus.
Menus · Business Cards · Takeaway
Every object handled like part of the garden.
From the clipboard menu to the takeaway box and bag, each piece carries the grid at a small scale, in linen textures and deep greens, so the experience travels home with the guest.
Design Concept · Site · Light
The garden remains the defining experience.
Full-height glass dissolves the traditional facade, and planted light wells bring mature trees and daylight deep into the dining room. Long walls break the site into intimate spaces and reveal each pavilion gradually, so light, landscape and architecture become one.
Tabletop · Dinnerware · Uniforms
The grid becomes something guests can touch.
Tiled tabletops in greens and sage bring the gridded language onto every table. Washed linens, cotton twills and lightweight wools give the team uniforms that feel tactile, relaxed and connected to the garden, each shaped around the movement of its role.
Logo · Menus · Packaging · Tabletop
Italian soul, rooted in the garden of The Farm.
A warmer expression of the same system. Terracotta, cream and warm brown replace the greens, small red squares move from menus to tabletops and pizza boxes, and the result is made for everyday rituals: a quick pizza, a long lunch or something taken home.
Where nature, food and community become belonging.
The Farm sets the standard for Al Barari's next chapter: not a restaurant inside a garden, but a garden that happens to feed you extraordinarily well. Every decision, from the floor plan to the pizzeria, opens a path to growth: more reasons to visit, more hours of the day and a model the address can carry forward.
