We partner with LDV Hospitality's leadership on brand architecture, new concepts and the materials behind the group's growth, from its corporate identity to Barlume Beach, Holiday Club and Mercato Scarpetta.
LDV Hospitality is a boutique hospitality group inspired by La Dolce Vita, The Good Life. Since opening Scarpetta in New York in 2008, it has grown to twelve cities in seven countries, with restaurants, bars and hotels run independently and with partners such as Bvlgari, Four Seasons and Waldorf Astoria.
Our work began with the structure: how a parent brand connects the collection without competing with it, how each new concept is positioned and how the growth story is told to partners. We then carried the same thinking into individual brands: Barlume Beach in Montauk, Holiday Club in Miami Beach, Barlume and Mercato Scarpetta.
Corporate Identity · Logo · Typography · Color
La Dolce Vita, brought to life.
We refined LDV's hand-drawn mark into a signature with three forms, primary, framed and seal, set in Ashcroft with a palette of dark blue, cream, stone gray and a touch of lemon. A classic voice and a personal hand, used across every partner and every city.
Stationery · Envelopes · Postcards · Print
From a logo to a signature.
Business cards for the group and its brands, letterhead, string-tied envelopes, a La Dolce Vita envelope liner and photo postcards with handwritten lines in lemon yellow, so every exchange feels personal.
Growth Story · Collection · Partners · Pipeline
Boutique in feeling. Global in reach.
A look book for operators, owners and capital partners that tells the growth story in one voice: the founder, the team, eleven concepts from Scarpetta to Charlie's in Rome, the hospitality studio, the partners and the seven projects in development.
Digital Strategy · Web Design · Brand Architecture
One brand, three destinations.
What began as a website for the New York restaurant became the digital home for Barlume NYC, Barlume Beach and Barlume Downstairs, introducing Barlume as the larger brand while giving each destination space for its own setting, personality and offering.
Brand Identity · Art Direction · Graphic System · Packaging · Spatial Applications
A new franchise model, launching first at JFK Airport.
Starting from Scarpetta's identity, we developed the Mercato Scarpetta logo and a warmer, more playful visual system shaped by Italian markets, with packaging, signage and operational touchpoints made for a high-traffic travel setting and ready to scale.
Different places call for different identities.
Across Barlume Beach, Barlume, Holiday Club, Mercato Scarpetta and LDV Hospitality, our role is to find what makes each one distinct, shape a system around it and connect the whole collection into a stronger platform. Each new concept becomes a new path to growth for the group.
