We led Jader Almeida's North American expansion: market strategy, showroom development, business development, digital communications and the operations behind long-term growth across the United States.
Jader Almeida is one of Brazil's most celebrated designers, known for pure form and precise craft. Bringing the brand to North America meant more than shipping furniture: it called for a market strategy, a physical home, the right relationships and the systems to grow with consistency.
We partnered with the brand across all of it, turning an internationally recognized design philosophy into a scalable platform for long-term growth across the United States.
Market Entry · Positioning · Channel Strategy
Entering a new market on its own terms.
We mapped the North American design market, defined where Jader Almeida should sit within it and set the channels, partners and sequence for entry, so the brand arrived as a reference point rather than another import.
Showroom Strategy · Spatial Direction · Launch
A physical home for the collection.
We shaped the showroom strategy and experience so architects, designers and clients could meet the work in person, with the restraint and precision that define the brand.
Trade Relationships · Specification · Partnerships
Growth through the people who specify design.
We opened and grew relationships with architects, interior designers and trade partners, giving the brand a pipeline across residential and contract projects.
Digital Strategy · Social · Content
One voice from Brazil to North America.
Digital communications and social content introduced the brand to a new audience while staying true to its philosophy of pure form and precise craft.
Operational Strategy · Systems · Scale
Ready to scale.
Behind the launch, we set the operational foundation, from processes and partners to the systems that let the brand grow across the United States with consistency.
An internationally recognized philosophy, now a North American business.
Jader Almeida's expansion shows how we work: strategy, market entry, space, operations and business development led as one effort, creating a path to growth across the United States while keeping the brand's identity whole.
