For Barlume Beach, LDV Hospitality's hotel, beach club and restaurant on Montauk Harbor, we shaped how the Barlume name could travel beyond New York, then created a complete brand world, from the logo and a playful bird to the rooms, amenities, table and website.
Barlume means glimmer in Italian. Barlume Beach brings the ease of European seaside evenings to Montauk with the energy of New York: a nineteen-room hotel, a beach club and marina, and an all-day Mediterranean menu under the Montauk sun.
The identity is set in four colors drawn from sunlit afternoons and coastal ease: Deep Sea, Saltwater Teal, Golden Hour and Soft Linen. It keeps a clear thread back to Barlume in the Flatiron while giving the coast its own voice, relaxed, balanced and timeless.
Logo · Logomark · Typography
Taking Barlume from New York City to the coast.
A bold, sun-washed wordmark in Saltwater Teal and Golden Hour, crowned by a reclining figure and a small bird at ease on the sand. It reads at a glance on a flag or a matchbox, connected to the original and confident on its own.
Palette · Patterns · Iconography
Sunlit afternoons and coastal ease.
Deep Sea grounds the palette, Saltwater Teal opens it up, Golden Hour adds warmth and Soft Linen brings lightness. Hand-drawn stripes and waves move across towels, bags and plates, and a cheerful bird appears in four poses, adding wit wherever the brand needs a lighter touch.
Key Cards · Door Hangers · Towels · Bags
A stay that carries the brand to the water's edge.
Notepads and pens, a La Dolce Vita key card sleeve, No and Yes door hangers, beach and hotel towels, striped beach bags, canvas bags and totes: every amenity is made to be used, and many are made to be taken home.
Menus · Plates · Coasters · Matchbox
A signature linner that bridges day and night.
Hand-lettered dinner menus, scalloped plates edged in teal stripes with the bird at the center, coasters and matchboxes. Chef Francesco Battisti's Mediterranean menu, from Blue Crab Toast to Lobster Arrabbiata, arrives in a setting that feels like the brand.
Courtesy Vehicle · Stationery · Website
The same easy glow at every point of contact.
A white courtesy vehicle marked with the logomark, business cards and stationery for the team, and a website illustrated in the same spirit, so the welcome begins long before guests reach the harbor.
A place to slow down.
Barlume Beach proves an LDV brand can travel: the same warmth in a new setting, with an identity that belongs entirely to its place. For LDV it opens a new path to growth, from a single restaurant to a family of destinations.
